During my day spent cruising the natural hair product aisle with, I had a grand ol’ time recommending a bunch of my favorite products to attendees. I was pretty impressed that of the 15 or so brands in the aisle, I had pretty much tried them all EXCEPT for one product, that I had never seen or heard of before.
At first I glazed over the product line, being like, okay so VIBE Magazine has a hair product line. Then it hit me: WAIT A SEC: VIBE MAGAZINE has a hair product line for naturals!
That’s like Vogue starting a line of haute couture gowns. Town & Country releasing a suite of adirondack chairs (or something equally home-y and preppy). Allure creating a line of lipsticks. Martha Stewart launching a line of home products…oh wait.
According to VibeVixen.com:
Our line doesn’t just have pretty packaging and a cute name, we really are different. All products contain coconut oil, argon oil, and olive oil and when combined, they create an amazing tri-complex blend of awesome-ness. “The oils are proportioned such that your hair receives the maximum benefit from each ingredient which offers a variety of benefits,” says VIBE Beauty Expert and VP & Global Creative Director Lindsay Ebbin.
I will admit that I’m totally intrigued, but also a little bit skeptical as it seems like yet another attempt trying to cash in on the natural hair movement, but I will not make any final judgements until I actually try the products themselves.