Natural Tresses Event THIS WEEKEND 10•26

Who has two thumbs, lots of curls and hasn’t been to a hair event in a hot minute?


That’s why when Charmaine Marshall of Natural Tresses reached out to me to ask me to be the emcee of her event coming up this weekend, my interest was piqued. When she told me who was involved (spoiler: some of my favorite people in the natural hair world), I simply couldn’t refuse!

This Sunday October 26th, I’ll be emceeing the 2nd Annual Natural Hair and Wellness Expo in Fairfield, CA (just outside of the Bay Area). So jazzed.

2014 expo flyer

The event will be going on from 1:30-6:30pm and will feature awesome vendors and presentations including:

  • Fitness classes
  • Product swap
  • Vocalist + other musical entertainment
  • Lil Curly Girls (so excited, gonna be adorbs
  • Meet and greet with the one and only Kim Coles!!
  • I’m pretty excited to be joined on stage in the afternoon by Miss Kim, she’s a dear friend and I’m so excited that we get to do the commentary on what is sure to be a fabulous hair show by the Natural Tresses Hair Studio!

    Tickets are available ONLINE here for $14 General / $35 VIP or at the door for $20 General / $40 VIP.

    Can’t wait so see your fabulous natural selves on Sunday!!! Xx -Cass

Shop The Aisle Wrap Up

This past weekend, I had the honor of participating in Shop The Aisle. As a blogger, people are always asking what they should use and where they should get it, but it’s very difficult to make expert recommendations when you’re taking an assessment over the interwebs.

Enter: Shop The Aisle, which allowed me to actually talk to people, hear their stories and touch their hair in an effort to be able to send them home with the tools and knowledge they needed! It was really fun to be able to mix’n’match the products from sponsors including, Shea Moisture, UR Curly, Beautiful Textures, CurlMAX, Curl Care by Dr. Miracles, EDEN Bodyworks, Curls and Curls Unleashed. Attendees not only got to chat and shop with myself and Danyelle of SF Bay Area Naturals, but also went home with a goodie bags of products!

Thanks to all of you who came out and thank you to Charlette and DeAnthony of Shop The Aisle for making the trek across the country to support the Bay Area natural hair community! Here’s a few pictures from our day spent at the Walmarts of San Leandro and Oakland! If you want to be notified of future Bay Area events by NaturalSelectionBlog, enter your info into the sign up form on the right sidebar.

Crafting for a CAUSE • Sunday September 15th

I’m very excited to announce my next event coming up on Sunday September 15th— a fundraiser for local Bay Area fashion designer Erica Varize who is launching a new venture called Sew What Project Uganda. Sew What Project Uganda is an international extension of the summer camp Erica has run locally for the past seven years in which she creates a sort of “fashion design” camp for young girls and teaches them not only how to sew, but some of the entrepreneurial aspects of the industry. This summer, Erica has built an exchange with a group of girls in Uganda and her local Sew What campers and in October she plans to travel to Uganda and host Sew What abroad.

When Erica asked me to host the fundraiser for her, I immediately said YES YES YES! First of all, Erica is an extremely accomplished designer and I am always wow’ed by her styles (and have worn many myself!)But more than that, a fun lesser-known fact about me is that I LOVE to sew and think it is one of the most empowering skills a person can have. To be able to provide this educational opportunity for girls to lift themselves up is a goal that rings near and dear to my heart.


a Bay-Ganda fundraiser for Sew What Project Uganda

was born.


Here’s the scoop:

THERE SHALL BE CRAFTING: I absolutely adore all of EVarize’s fashion designs in which she incorporates beautiful African patterns. So I thought we could all make something together with some of these patterns and colors. Our craft du jour, will be a braided fabric necklace that you will be able to make and take home for yourself (or as a gift!)

THERE SHALL BE MUSIC: What’s a party without some jamz!? DJ Bella Soul will be spinning tunes and setting the mood. Lovez it!

THERE SHALL BE NATURAL HAIR GOODNESS: Our friends from Komaza Care will be joining us for the event and providing some natural hair samples for all attendees. I love them! So excited they’ll be in the house!

THERE SHALL BE SHOPPING: That’s right! We’ll have a little shopping area and if you’re interested in being a vendor, please let me know! cassidy [at] naturalselectionblog [dot] com.

Tickets are $15 in advance and $20 at the door. You can purchase them below OR visit the ticket page here. All proceeds will go to support Sew What Project Uganda. This is truly a community effort, so if you would like to be involved, please let me know and we can certainly figure something out! Can’t wait to see you soon!

Brown Paper Tickets Ticket Widget Loading…

Click Here to visit the Brown Paper Tickets event page.

Black Hair @ MoAD: Event Wrap Up + Gallery

There was a lot of anticipation for this event, especially on my end as I wanted to do something a very different from anything else I produced.

And I’m glad to say that Black Hair Throughout the Diaspora not only met, but truly exceeded my expectations!

The three stories of the glass-walled and glittering Museum of the African Diaspora were filled with hundreds of attendees from around the Bay Area, some even traveling from as far as New York for the event.

The concept of the event was to produce an artistic celebration of black hair through the lens of the diaspora. I came up with the idea to have “Living Sculptures” or models who each represented a specific location within the African Diaspora. I narrowed these locations down to six places which hold a certain significance for me in terms of my personal natural hair journey: Paris, The Congo, Sub-Saharan Africa (modern day Ethiopia), Brazil, the Caribbean and, of course, San Francisco.

In collaboration with Celebrity Stylist Felicia Leatherwood, our fashion sponsor, Bloomingdales, and make up artist, Tamra Marie Aristry, this vision was brought to life (literally):

The highlight of the evening was a panel that featured Jewels Barron, Creative Director of Shea Moisture; Felicia Leatherwood, Celebrity Stylist and Rhadamés Julian, Director of Follicle. We talked about the importance of hair when it comes to discussing black identity, the role of pop culture when it comes to discussing black identity, and the origins and future of the natural hair movement. It was truly an insightful discussion, one that was filled with themes and topics that are too often glazed over and it was good to facilitate a deeper topic on the subject.

The rest of the evening was spent checking out the MoAD exhibits including the Kinsey exhibit on black hair and adornment (if you’re in the Bay, this is a must-see!), enjoying the delicious eats from Radio Africa, laughing and smiling in the Lightworks Photobooth and grooving to the tunes of DJ DC from KMEL.

It was truly a magical event, one of my favorites I’ve ever done. Going into it I thought it might be my last, but I’ve already got the itch and idea for another in the works… :)

That said, this was truly a group effort and special thanks to the following:

•Shea Moisture for supporting the Bay Area natural hair community and the exploration of these topics.
•Bloomindales, for being such creative collaborators in making this happen (shout outs to Mariama, Cati and Jay!)
•Tamra Marie Artistry, for lending your talents and vision and a wide palette of colors!
•To the MoAD Vanguard, for giving me the platform to do this event. And in particular, Timmie Roach, my true partner in crime in making this event happen. I couldn’t have done it without you!!!!
•To my mom, for hopping on a plane at my insistence to come check out the event.
•And to our partners, Lightworks Photobooth, Moet Chandon, Radio Africa, DJ DC, Glass House Communications and the Parc55 Hotel— THANK YOU!

Now, without further ado, the full gallery from the event!

EVENT ALERT: The Global Culture of Hair with the Museum of the African Diaspora


Words cannot express the excitement with which I am announcing this event!  I am honored to partner with San Francisco’s Museum of the African Diaspora to present


Black Hair Throughout the Diaspora

On Friday July 12th we will be welcoming guests for a classy and cultured evening of hair and art. Drinks and documentaries. Style and swagger. And oh so much more….

Here’s the scoop….

Naturally when you go to a museum you are there to check out art, so I had to figure out how to present HAIR–something so tangible and three-dimensional–in a museum exhibit form.

Naturally, the only thing to do is to create I’m calling “LIVING SCULPTURES”, or live models who will be styled and presented as living, breathing works of art inspired by locales within the African Diaspora. Celebrity stylist Miss Felicia Leatherwood, known for creating some of the boldest and most inspired hairstyles around the world, will be creating the ‘dos while fashion sponsor Bloomingdales will be providing a gorgeous and global wardrobe for our models.

As the title sponsor of the event, Shea Moisture, leading natural hair care brand, will be on site and you’ll be able to scoop up some of their amazing products.

We will also have a hosting an insightful panel discussion, showing documentaries on hair throughout the evening, enjoying a DJ, drinks, photo booth and more! Oh and did I mention the complimentary champagne happy hour and goodie bags?

Set within the gorgeous three-story, downtown San Francisco space of MoAD, Black Hair Throughout the Diaspora promises to be one of the most inspiring celebration of the global culture of hair.

Of all of the events I have hosted, this is truly one you do not want to miss and I really hope you can make it!

Early bird tickets – $20 (through Saturday June 15)
General Admission Presale – $25
Door tickets – $30
***space is limited and it is strongly encouraged that you purchase your tickets in advance***


I’m also doing a CALL FOR MODELS! If you or any body you know has a gorgeous head of hair, I am looking for ALL textures of hair: 3a-4z, locs, relaxers— ALL OF IT! Please send me an email with your headshot (that shows your TRUE natural texture) and measurements (dress, waist, height). MUST BE AVAILABLE FOR IN-PERSON CASTING AND ALL DAY FRIDAY JULY 12. LOCAL APPLICANTS ONLY. Thank you!

Style With Oakland: event wrap up + gallery

Celebrating the launch of its brand new Coconut Shea Line, EDEN Bodyworks made a trip to the West Coast to share the excitement with all us Bay Area beauties with its Style With EDEN event series.

Bringing together the worlds of hair and fashion, Style With EDEN featured Jackeh of HairPlay Salon and Erica Varize of popular Bay Area fashion line EVarize (whose designs you might recognize from that AWESOME piece I wore to the November EDEN Bodyworks event in Los Angeles).

Two models were styled to show of both straight and curly styles while modeling fierce EVarize designs.

I myself, well, I rocked my patterned harem pants I found while in Senegal + tube top + shrug combo topped off with a brand new haircut (and we’ll get to that more in tomorrow’s post).


Everyone in attendance was looking delightfully chic in bright colors, patters, and ‘dos.

Special thanks to Ylorie, Renae, Sherrell and Alisa from the EDEN Bodyworks team for putting on such a wonderful event for us out here! For those of you who have not yet checked out the new EDEN Bodyworks Coconut Shea line, make sure you do! I’ve been using it for a few weeks now and absolutely LOVING IT! (Again, full review to come soon!)

And now, without further ado— the full Style with EDEN Oakland gallery!

SAVE THE DATE • Friday July 12th

Frankly, this event has been years in the making for me. It started when I was younger, when I was spending a lot of time traveling through the museums of Europe learning about “Museology” (the science of museums). Things aren’t simply placed into a museum at random, they are intentionally selected and arranged to educate, inspire and bring people together.

When I was approached about doing an event in partnership with San Francisco’s Museum of the African Diaspora (MoAD), I lept at the opportunity. Not just because it’s an amazing venue, but it presented me with an opportunity to do something “beyond the natural hair meet-up”. The gears in my head have been turning and churning for months and I’ve dreamed up a first-of-its-kind “black hair as art” exhibit inspired by the African Disapora.

I’m THRILLED—and I mean T.H.R.I.L.L.E.D.— to announce that the event is well underway and I’d like for you to please Save the Date!


In partnership with MoAD and our event sponsors Shea Moisture and Bloomingdales, this is going to be an event to remember! I’ll be releasing more details about what to expect along with the official invitation, but for now, please save the date and I hope to see you there!

EVENT ALERT: Style With EDEN. Oakland. June 1st. FREE!

EDEN Bodyworks is coming to the Bay on their Style With EDEN tour celebrating the launch of the new Coconut Shea product line. They’ll be making their cameo in Oakland on Saturday June 1st at the Waterfront Hotel in Jack London Square.

I had the honor of speaking at the Brunch With EDEN event in Los Angeles last fall and based what a fantastic event that was I can guarantee you that this will be as good!

Style With EDEN will focus not just on natural hair, but hair of all textures as well as fashion and make up!

There are a limited number of tickets available and let’s see…how do I put this delicately…


Visit the event page to RSVP.

I’m looking for a blog assistant to help me with some video + social media stuff during the event, so if you’re interested, please hit me up and we can talk details!

Looking forward to seeing you and your stylish self next weekend!

SWE Oakland Invite

One Dress, Infinite Styles: what I wore to Curls, Curves & Cocktails

Dress shopping can be an incredibly daunting task. So, When I saw the Kaori Infinity Dress on the IGIGI websitenull, I knew it had to be mine. Thing is, I’ve got a thing for convertible dresses: why buy one dress when you can buy one that turns into 15?!

In person the dress was even better than I had anticipated! It’s made of an awesome slinky, jersey materials that creates a sexy and slimming silhouette. The dress actually has two arms, but when you tuck one of them inside, it creates a one-shoulder number with a nice side ruching detail. With all of the swimming I’ve been doing, I went for the one-arm look so I could show off my shoulder sculpting as much as I could ;) I also decided to belt mine to add more shape to the waist as well.

IMG_0526 copy

The website boasts that the dress can be worn in 11 different styles, but I actually know it’s a bit more than that….



I had the chance to sit on the panel next to Yuliya Raquel, the designer behind IGIGI and immediately began gushing about how much I loved the dress and how I couldn’t wait to work it into different styles. Right on the spot, she clued me into how I could wear it in almost every way imaginable, ranging from a halter dress to a maxi skirt. It really makes me think that sky’s the limit on this LBD!

With Yuliya Raquel of IGIGI

With Yuliya Raquel of IGIGI

Flattering, flirty, and fun—this dress is definitely a keeper and I can’t wait to have infinite fun in styling this dress!


Curls, Curves & Cocktails: wrap up + full gallery

I’ve hosted a lot of events, attended a lot of events, but last weekend’s Curls, Curves & Cocktails, co-hosted by myself and Marie Denee of The Curvy Fashionista,  blew it outta the water! First, it was the concept: to bring together two thriving online communities – natural hair & plus size fashion- for a true celebration of what each of them represent and the fact that both have grown to have powerful voices within each of their industries.  After the event, Marie and I both marveled at the fact that we had equal representation of each of our blogs: curvy girls, curly girls and even more gals who were both!

IMG_0526 copy

The event started with a steady stream of dressed-to-the-nines attendees flowing through the doors. There were a lot of familiar faces, but it was great to meet new friends as well as we mixed and mingled to the soulful beats of DJ Freshstep! The event program started with a fashion presentation in which we broke down the looks of each of our six models and explained the trends and hairstyling techniques. Each of our models looked gorgeous, confident, and chic in their dresses by IGIGI, hair styled by Sacramento-based stylist Jessie Varner using MyDNA products and make up done by Kim Roxie of Lamik Beauty.

Following the fashion presentation, we led an insightful and inspiring panel discussion with our event sponsors and partners including

  • Yuliya Raquel – IGIGI Designer and Creative Visionary
  • Kim Roxie – Creative Director + Founder of Lamik Beauty
  • Jessie Varner – Natural Hair Stylist
  • Chenese Lewis – Actress and Plus Size Style Icon
  • as well the co-hostesses with the mostesses: Marie Denee and myself!

It was a truly powerful moment to have all of these industry mavens–spanning fashion, media, natural hair, and make up– each sharing their thoughts on trends, styling tips and personal inspiration.  I felt honored to be sitting alongside such a strong and intelligent group of women!

I want to send a MASSIVE thank you to those who made Curls, Curves & Cocktails possible:

  • To our sponsors MyDNA, IGIGI and Lamik Beauty for supporting the idea and bringing this event to life.
  • To Jessie Varner, our awesome hair stylist, for her awesome energy and creative styling talents!
  • To Chenese Lewis for making the trip to share her fabulosity with the event and be our emcee.
  • To Chuck and Ramone for lending a helping hand (literally!)
  • And finally…to my partner in Curly and Curvy crime, Miss Marie Denee!

And now, without further ado the official Curls, Curves and Cocktails Gallery!



Related Posts Plugin for WordPress, Blogger...