Media Kit


A leading voice in natural hair, wellness and lifestyle.

Since 2009, NaturalSelectionBlog has been a dynamic force in supporting, growing and celebrating the global natural hair movement.  By creating a platform that blends creative writing, photography, event production, travel journalism and creative marketing zest, NaturalSelectionBlog is a unique online platform driven by a desire to educate, empower and entertain.

The NaturalSelectionBlog Mission

To empower readers of all ages and cultures to be their true authentic selves through education and celebration of natural hair and lifestyle. To encourage a natural lifestyle that promotes thoughtful nutrition, regular fitness and consumer awareness. To provide an engaging online platform for sharing multimedia content. To build community by creating dynamic offline experiences through events, meet-ups, consultations and speaking engagements. To create a global network built upon understanding of shared values and exploration of cultural differences through travel photography and writing.


NaturalSelectionBlog draws a global audience of readers interested in natural hair, wellness, lifestyle features, travel photography and events. A large majority of the audience consists of daily readers who visit to follow Cassidy’s hair, health and travel journeys. While the audience is primarily American, readers visit from Europe, Africa, the Caribbean and South America to enjoy content that has been written with a unique international perspective.  As a San Francisco-based blogger, NaturalSelection enjoys a particularly strong West Coast following in the Bay Area, Los Angeles and the Pacific Northwest.

NaturalSelectionBlog enjoys:

  • over 30,000 views each month
  • over 4,200 Facebook fans
  • over 2,800 Twitter followers
  • over 130,000 YouTube views
  • a Klout score of 61

Cassidy has worked with:

  • Essence
  • Carol’s Daughter
  • Paul Mitchell
  • Unilever (Motions)
  • Mizani
  • DevaCurl
  • HairRules
  • Arrojo
  • Modern Salon
  • Shea Moisture
  • Ouidad


Cassidy specializes in “taking the online offline” by hosting and producing events and meet-ups. Each of her events is specifically designed to deliver educational  content to attendees. By creating these engaging and relevant event experiences, Through event production, Cassidy has built a tight-knit community of followers, a majority of whom have attended multiple times. Past events have included:

  • Fall Into Natural: over 300 attendees enjoyed an afternoon featuring Dr. Kari Williams and a panel discussion of top natural hair experts
  • CurlyPool Party 2012: in partnership with, NaturalSelectionBlog hosted over 400 naturalistas in New York City to learn all about seasonal and swimming hair care
  • Brown Girl Bliss: an innovative “wellness retreat with soul” featuring dynamic presentations on hair care, yoga, food & wine, sex, skincare and more.

For a full portfolio of events produced by Cassidy, click here.


Cassidy regularly travels and attends other events as a featured speaker. Whether it is a panel discussion or featured presentation, Cassidy is known being an insightful and energetic speaker on a variety of topics from her own natural hair journey to health and wellness.  As a speaker, Cassidy also engages with attendees and other speakers to generate full event coverage.  Past speaking engagements include:


Partners + Sponsors

Working with NaturalSelectionBlog offers a unique opportunity for exposure with a target demographic of multi-ethnic, well-educated, affluent followers.  Creativity and strategy are the driving forces behind all partnerships and sponsorships in an effort to create a unique and relevant marketing campaigns.  To learn more about how your brand can work with NaturalSelectionBlog, please contact Cassidy directly.

In their words

“Rarely do you meet a person like Cassidy Blackwell. She is a connector who knows how to make things happen. She is able to harness her incredible charisma and creativity to bring excitement to anything she’s involved with. She’s incredibly organized, and can pull together multiple players to make something come to light. Cassidy helped take Texture On the Runway from a vague idea to a dynamic event experience that the hair industry is still talking about. Cassidy knows how to get things done, and get them done right.”

-Michelle Breyer, President + Co-Founder, Inc

“I’ve worked with Cassidy several times for and she consistently goes above and beyond. She’s an all-in-one journalist-photographer-natural hair expert-event planner who is a joy to work with! If you’re looking for someone who is a true authority in the natural hair space, call Cassidy. You won’t be disappointed.”

-Nicole M. Melton, Editor, Essence Magazine

“As the Founder and CEO of a global hair care company, I look for media and business partners that can provide a highly professional, global perspective. Cassidy and NaturalSelectionBlog have always over delivered on Huetiful’s expectations. Be it the Bay Area Naturals Event Cassidy recently hosted and organized or coverage of our salon or new product launch, I know the exceptional quality of work that Cassidy will produce and deliver.”

-Ken Burkeen, Founder & CEO, Huetiful Haircare

Writing Samples

Beyond natural hair, Cassidy also has a portfolio of freelance writing for a variety of online and print publications that demonstrates an authentic style of reporting and coverage. Click the links for work examples in the following industries:

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