About Me

I started Natural Selection in the summer of 2009 as a way of documenting my personal journey of letting going of chemically processed hair in an effort to go natural. Up until that point, I had been wearing my hair relaxed and at that moment in time, there were little to no resources or products to educate women of color on the how to wear their hair naturally as it grows out of their own head.

Over the past several years pages of this story have been filled with more learnings, adventures, community and love than I could have ever possibly imagined. I have been lucky enough to travel throughout the US, Caribbean, Africa and Europe in an effort to educate and empower women, men and children on the beauty and grace of natural hair.


Photo by Gabriela Herman Photography

The Hair Behind the Blog

Years ago, I affectionately named my hair Lola and it’s a pleasure to introduce you to her! I don’t really believe in curl patterns, but if you were to back me into a corner, I might say “4A”. More importantly, I have incredibly dense hair with extremely fine strands. I do not have a favorite product and I am a *terrible* stylist, so I primarily wear wash’n’goes.

There was a phase however, in which I would get rather adventurous with Lola. Sometimes these adventures resulted in the shaving of half of Lola off into a quarter-inch fade other times by doing some investigative journalism that requires a 10″ chop of damaged hair.  But, hey that’s kinda how I roll. When it comes to hair, I live, I learn and I GROW.


Up close shot of Lola’s Lolitas

The Blog.


I was formerly the Global Editor of NaturallyCurly.com, which is really neat because it’s really on their CurlTalk forums where I connected with natural community online there. Make sure to check out the stories she’s written over yonder too!

Currently I lead Brand Marketing at Walker & Company, the makers of Bevel, a first-of-its-kind shave system designed to help prevent razor bumps in those with coarse, curly hair

Because natural hair is a lifestyle- not just a hair style – Natural Selection is infused with a variety of posts focusing on fitness, art, photography, writing, style, food and culture.


I hope you enjoy this blog and if you ever have any questions, comments, thoughts, concerns and/or presents to send her, she highly encourages you to drop her a note at cassidy [at] naturalselectionblog.com because she loves getting mail (and also presents).




Get Social with Natural Selection by following those icons up there on the right, but also check me out on the rest of the web:

Instagram: @cassiroll (no account? no worries!  check THIS out!)

Twitter: @cassadie

Pinterest: pinterest.com/cassiroll


  1. Hello, I am new to the area. Trying to find out where to promote business to potential natural haired clients.

  2. Yay a Bay Area natural blogger! I am so mad I missed the meet up. :( I hope there will be more natural events soon.

  3. im not in the bay area but i am natural so..peace to all ;)

  4. I’m soo glad I finally found your Blog. I just relocated to the Bay Area and need some guidance on the natural hair care salons (hint hint*). I moved from Atlanta, where natural hair care is on every corner! My aunt kept telling me about your blog she reads it religiously. Thanks for your dedication to hair care

  5. Not in the Bay area but like to keep in touch with all Naturals.

  6. I am not in the bay area either but in Dallas/Fort Worth and I would love to get involved in a curly girl meet up!

  7. Hi! New subbie reppin’ upstate NY! ! I’ve been following your SO FINE series on CN. Peace and blessings!

  8. So fine to behold
    Kinky curls reach to the skies
    Drinking nature’s gold

  9. Will you look at me
    Hair So Fine, So Fine, So Fine
    Stevie can see ME!

  10. I’m so excited to find you. I am floored that I missed April’s event, and am booked for wedding for May’s event. I will keep a look out of for your events and looking forward to networking!

  11. I’m subscribed via my google reader (totally addicted to it), so I had to unsub via my e-mail bc I was getting too many messages. Love your blog though :)

  12. I live in the DFW area as well and hope to get involved in some natural hair meetups/events!

  13. Very cool blog that I found today via Curly Nikki. Will definitely keep checking you out! I’m a newly natural diva in Jersey! *Blessings!*

  14. I still new to the natural world and currently transitioning. Thank you for your website!

  15. Pingback: the Hair Evolution « lacocopuff

  16. I love this blog! I’m a fan of Shea Moisture and I saw on Facebook you went to Paris. Then I wanted to check out your blog and I love what you are doing.

    I started growing my hair out in 2008 and I have the BEST hair stylist ever. I live in San Jose, but I make the trip to SF for my hair to be well taken care of.

    I used to go to an all black beauty salon, but they killed my curls. I’m half Black and half Mexican, so I have a CRAZY amount of hair. At those salons they just wanted to straighten, straighten, straighten. Now I love my big hair and it took me 30 years to get there.

    I will see you on March 25th at the Omni Hotel.


  17. Hello!

    My girlfriend introduced me to your blog! I just moved back home from graduate school and I would love to be connected to other naturals in the area. If you have any suggestions or events I would be happy to know about them. I just did my big chop a little of a month ago. Thank you and god bless.


  18. Aww so cool, you inspired me to name my curls….LOL! new subbie, I will definately be comming back!

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