I started Natural Selection in the summer of 2009 as a way of documenting my personal journey of letting going of chemically processed hair in an effort to go natural. Up until that point, I had been wearing my hair relaxed and at that moment in time, there were little to no resources or products to educate women of color on the how to wear their hair naturally as it grows out of their own head.
Over the past several years pages of this story have been filled with more learnings, adventures, community and love than I could have ever possibly imagined. I have been lucky enough to travel throughout the US, Caribbean, Africa and Europe in an effort to educate and empower women, men and children on the beauty and grace of natural hair.
The Hair Behind the Blog
Years ago, I affectionately named my hair Lola and it’s a pleasure to introduce you to her! I don’t really believe in curl patterns, but if you were to back me into a corner, I might say “4A”. More importantly, I have incredibly dense hair with extremely fine strands. I do not have a favorite product and I am a *terrible* stylist, so I primarily wear wash’n’goes.
There was a phase however, in which I would get rather adventurous with Lola. Sometimes these adventures resulted in the shaving of half of Lola off into a quarter-inch fade other times by doing some investigative journalism that requires a 10″ chop of damaged hair. But, hey that’s kinda how I roll. When it comes to hair, I live, I learn and I GROW.
I was formerly the Global Editor of NaturallyCurly.com, which is really neat because it’s really on their CurlTalk forums where I connected with natural community online there. Make sure to check out the stories she’s written over yonder too!
Currently I lead Brand Marketing at Walker & Company, the makers of Bevel, a first-of-its-kind shave system designed to help prevent razor bumps in those with coarse, curly hair
Because natural hair is a lifestyle- not just a hair style – Natural Selection is infused with a variety of posts focusing on fitness, art, photography, writing, style, food and culture.
I hope you enjoy this blog and if you ever have any questions, comments, thoughts, concerns and/or presents to send her, she highly encourages you to drop her a note at cassidy [at] naturalselectionblog.com because she loves getting mail (and also presents).
Get Social with Natural Selection by following those icons up there on the right, but also check me out on the rest of the web:
Instagram: @cassiroll (no account? no worries! check THIS out!)