I was super sad to get wind of the news that Brooklyn natural hair destination, Karen’s Body Beautiful Shop and Spa would be closing it’s doors. KBB is one of my favorite brands (last reviewed by Curly Guy Avery) and I’ve had the chance to visit the space a couple times and watch how it has evolved into a well-designed and serene space for naturals to shop and get pampered.
But for those of us not located in NYC, we’ve had to rely on the KBB website to get our doses of Sweet Ambrosia and Hair Nectar. Turns out most of us are not located in NYC because according to Karen, 90% of the brand’s revenue comes from it’s online sales. “The store had become more of a showroom than and actual store. People would come in to smell and test the products then go home and order them from there,” explains Karen Tappin, the owner and creator of Karen’s Body Beautiful. Not to mention, the brand has grown SO much that they’ve outgrown the kitchen. So it was with a tinge of sadness that Karen’s Body Beautiful will be shutting it’s doors on the Brooklyn store front.
However, closing the store means that the KBB team can focus on new exciting endeavors, such as mass retail distribution! “We’ve got the opportunity to go into larger retail stores such as Target and Wal-Mart,” said Tappin in reference to what the next step was for the brand. KBB on the ground at a store near all of us non-New Yorkers!? #YESPLEASE! More importantly, the high quality contents of those sexy black bottles are not going to be changing once we start seeing them on the shelves. “We’re not interested in cutting the bottom line and using cheaper ingredients,” explains Tappin, “we’re just going to be making bigger batches with more hands so all the ingredients will stay the same.”
Karen’s Body Beautiful has also been host to several events, and local fans can still look forward to more where that came from as KBB still plans to host gatherings for its fans. Non-locals can also look forward to a Karen’s Body Beautiful World Tour, so stay tuned for details on when they’re coming to a city near you!
KBB isn’t planning on new releases, but that’s also because they just launched seven new products earlier this year. I haven’t had a chance to try them, but if they’re anything like the other awesomeness in the line, I’m sure they’re great. But here’s the question? Would YOU like to try them?? I bet you do! I’ve got a gift package of FIVE KBB GOODIES—some of them new and some of them OG’s— to give away from one lucky winner! The Gift Pack includes:
- Sweet Ambrosia Leave-In Conditioner
- Luscious Locks Hair Mask
- Secret Weapon Restorative Hair Treatment (pre-shampoo)
- Super Duper Hydrating Hair Cream
- Hair Blossom Moisture Mist
If you’re interested in winning, make sure that you’re a fab of the Natural Selection Facebook Page and enter your details here: