Big Things This Week: TEXTURE ON THE RUNWAY

Hi All!

Cass has been very very very busy these days and it’s all in the name of HAIR so don’t take my slowing of blog posts as a sign of me straying from the world of #naturalhair.  In fact, nothing could be further from the truth!

I’ve actually been nose to the grindstone with the TextureMedia team in producing the biggest –and most badass– event the world of curl has ever seen!  It’s called ‘Texture on the Runway: a showcase of curls, kinks and waves‘ and it’s going down this Saturday February 11th in NYC.  It’s New York Fashion Week and rather than clothing and designers, we’re putting TEXTURED HAIR front and center on the catwalk.  We’ve got some of the best stylists in the industry putting their creative interpretations of texture.  We’ve been in the process of planning this event since this past September but things have really been climbing to a slow crescendo since the beginning of the year.  It’s actually been a dream of TextureMedia Prez Michelle Breyer for years and years and not only is it becoming a reality, but it’s becoming a reality in just SIX SHORT DAYS!!!

I just landed here in NYC this evening and I’m so excited to be here.  I think New Yorkers are especially excited for me to be here too because they are all screaming in the streets and cheering and honking their horns. I heard there’s also going to be a ticker tape parade for me, which is just so sweet and thoughtful!  I’m totes loving all this fanfare that’s come with my arrival!  

I’m probably not going to be doing a lot of writing while I’m here, but you never know—never say never–There’s always something exciting happening here.  But I am going to be doing a daily Production Log in which I’m going to doing a video about the exciting last days of production of the show— from the model casting, to meeting with the brands, to meeting with the volunteers and hanging with the TextureMedia staff and bloggers involved in the event.  I’ve already recorded a couple vids soooo….without further ado:

As I said, next up tomorrow are the final castings for all of the models. We’ve got 25 models total that will be hitting the catwalk and over the next few days they’re all going to be meeting their lead stylists–truly the first step of bringing this all to life!

As I mentioned in the videos, Texture on the Runway also has an online component to the production. Visit textureontherunway.com to see a really cool Twitter feed that will be streaming live from the event. Make sure to follow those of the TextureSquad (and of course ME! @naturalsblog) to get in on all of the live action. You should also follow the sponsoring brands and ask them questions because they’ve also been putting a ton of work and creativity in to their runway productions. Alright, that’s it for now! Cheerio!